AO Smith named most trusted water heater brand by TRA

Mumbai: AO Smith, a leading manufacturer of water heating and water treatment products, has again been named India’s most trusted water heater brand in TRA’s Brand Trust Report (BTR) 2023 for the fifth consecutive year. TRA’s BTR 2023 is based on syndicated research of more than 2,500 consumer-influencers across 16 Indian cities.

Talking to Bizz Buzz, N Chandramouli, CEO, TRA Research, said: “The water heater segment is highly competitive, and nowadays, the water heater is usually invisible in the bathroom, being mostly situated in a not-so-visible area. For such a product to be the most trusted speaks volumes about the brand’s product quality and service focus.”

Above that, for the brand to lead in TRA’s Brand Trust Report for five continuous years is a very commendable achievement. Our report speaks to over 2500 consumer-influencers in 16 Indian cities to arrive at the ranking in the report, he added.

Consumer trust is vital for brands to remain relevant in today's fiercely competitive landscape. TRA's Brand Trust Report has become the most reliable source of authentic consumer trust perception of brands. AO Smith’s leadership in the water heater category reflects its consumer-centric approach in the Indian market, which features a distinct combination of technology and cutting-edge features, he said.

Commenting on this recognition, Parag Kulkarni, Senior VP – International and president, AO Smith India, said: “It is a great honour for AO Smith to win consumer confidence in the recent TRA report and as India's most trusted water heater brand yet again. To earn such a prestigious accolade in consecutive years validates our continued commitment to consumers. Our products are based on evolving consumer insights and preferences and we continually develop products that are innovative, energy-efficient and sustainable. We will continue to innovate and build on that earned trust.”